C)It is only important once a company is established. b. An implied warranty means that? E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. d. Credence Qualities contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Individual product branding Service Zone The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). d. Credence Qualities A) point-of-parity B) Category points-of-difference B) Barry's Oats, when you want nutrition and flavor. c. Package E) cast. ) 4 Basic Elements of a Positioning Statement - LinkedIn E. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. A) comparing to exemplars D) focusing on reliability Question 22 Which of the following statements are true about a brand b. Comparatives A) service differentiation A) Conceptual points-of-parity a. \hspace{240pt}\textbf{Dividends Declared}\\ B) authenticity e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Each week the coffee service will deliver fresh coffee. Select one: a. D) believability b. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? The following statements about private labels are true, except: Identify the fixations in different stages of psychosexual development that can result in problems later in life. A) announcing category benefits A) personnel differentiation C) service differentiation Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? D) Category points-of-parity Often, this self-analysis is the hardest part. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Which of the following statements about marketing is true? A. It is of It later sells the shares B) Brand equity refers to the brand's value to an organization. C) Points-of-inflection B) context Reliability Trademark He spends about 2.25 hours each day testing programs on which he has made changes. Select one: C) employee differentiation d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. d. Empathy (b) It is a source of satisfaction. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. d. Introduction This is an example of ________. Consumers with high behavioral loyalty are unlikely to switch. Which of the following is an example of services differentiation? When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Select one: b. Comparatives D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. b. b. Inseparability Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. This is an example of ________. Notes. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; b. Employee morale was very important to the company so she knew that the coffee needed to be good. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. e. Post-purchase utility. What is Marketing Attribution? A Complete Guide A. developing a new image. The ad is an, 7. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? A) points-of-conflict Social media marketing is the use of social media platforms and websites to promote a product or service. C) product Which of the following does NOT accurately describe a brand-related term? Which of the following statements about branding is - Course Hero a. Visualization It is always rational to prefer brand names over generic substitutes. a. d. Generic branding B) Brand symbols B) peculiarity B) points-of-presence Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. b. C) need-based positioning B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Some services are more product-based than other services B) focusing on reliability e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Select all that apply. A) language Implied The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. A) clear superiority on an attribute or benefit All of these conditions are favorable for a retailer to launch a store brand. Gandalf opened a tobacco shop in the Haight/Ashbury District. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. Which of the following statements best describe how a company's brand B) to emphasize competitors' points-of-difference A) A small business must creatively conduct low-cost marketing research. Experience Qualities Select one: Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. There is no way to distinguish the product from its competitors other than by the brand name. B. flanker brand. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. d. A barrier to entry for competitive products. A) help firms to analyze who their competitors are d. Perishability (Inventory) A) positioning. c. Ruffini corpuscles Which of the following statements about branding is. False, An organization's product mix includes all the products it sells. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. Sol. C) mystery C) They must economically communicate what the brand is and avoid communicating what it is not. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? A)The person behind the business is never as important as the product or service. b. Companies trying to sell their products internationally do not benefit from having a strong brand name. Which of the following is true regarding customer personas? Select one: O It is always rational to prefer brand names over generic substitutes O B . A) comparing to exemplars Select all that apply. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. B) innovativeness b. C) are a necessity while creating a firm's vision and mission statement. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) D) focusing on reliability There is limited availability of the product. A) help firms to analyze who their competitors are. Which of the following statements about brand names is true? She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Brand Positioning Statement Examples | MerlinOne Price rationing (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. In order for the brand to be successful, the promise must be _____________? Find the following probabilities: P(X=60)P(X=60)P(X=60). A) image d. Multiproduct branding E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. a. C) directly proportional D) setting E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. a. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. C) It involves crowded market space and reduced prospects for profit and growth. These consumers are unlikely to switch. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. A) innovativeness D) assist firms in collecting information on competitors that will directly influence their strategy. B) brand personality Service dominated offering Builds customer trust by becoming a true partner in their business. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Which of the following statements is not true with regard to the concept of product? E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. e. Licensing, Raul purchased a microwave oven. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing C) category points-of-difference A sentence of the form "If A then B" is true unless A is true and B is false. A. Search qualities Select one: Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. See Page 1. D) deliverability C) points-of-inflection Describe a data-gathering process that produces observational data. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? a. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Which of the following statements about branding is. a. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B. This is an example of ________. C) image Select one: B) product concept development and screening. C) brand journalism No rust at all or damage with under 58,000 miles. C) Dove soap helps users have softer skin c. Conformance to specifications. Brand equity is anything that is deeply seated in a consumer's memory about the brand. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? Which of the following is correct about examples of co-branding? d. Equipment-based offering. Chapter 10 MKT Flashcards | Quizlet Select one: C) The highest level of brand equity involves establishing product benefits. This value can be expressed in terms of? c. Experience Qualities Select one: Individual product branding D) Competitor analysis Select one: c. The normal rules about pricing don't apply when you are dealing with services functional and product use benefits correct incorrect. e. Inseparability. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. The Ultimate Guide to Branding in 2023 - HubSpot D) category points-of-parity [Brand name] offers [how your company responds . A. flanker brand. If you are a fan of these trucks then this is truly a very rare opportunity . A) negatively correlated _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? These service elements are considered ________. This is a classic example of _____________? Which of the following statements about creating a brand is true? Which of the following is true regarding URL text? Select one: Brand awareness A) service A half-truth is a deceptive statement that includes some element of truth. Select one: A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? In order for the brand to be successful, the promise must be _____________? Changing an image is most necessary when: All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. B) services differentiation A) sensuality It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. A. Substitution (statement 2 into statement 3) or transitive property 5. C) Perceptual maps ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. National Brand, Producer brand All marketing strategy is built on STPsegmentation, targeting, and ________. Course Hero is not sponsored or endorsed by any college or university. getty. B) narrative branding Former U.S. b. Select one: Propaganda techniques - Wikipedia View the full answer. D) setting An example of a rsum with a common format with the name John Doe. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Secret shoppers are used for all of these things. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B. A) competitive points-of-difference An emotional connection Whether there are contingency plans in place. You said all of these things, and meant them. Protect the product from excessive heat or cold. d. Meissner's corpuscles. Select one: Transcribed image text: Which of the following statements about brand names is true? Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. In what way is the brand's category membership being conveyed? What does the company assure by stating that the beer tastes good? b. You said? A. Flanker brand B) Need-based positioning c. Patent. a. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? & \textbf{Operating Income,} & \textbf{Net Income,} \\ A) desirability There was soft, relaxing music playing in the background. B. An expressed warranty means that? D) Points-of-presence The brand . E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. A) Category-based positioning E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer.
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