northeastern university marketing and communications

Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Associate Dean for Administration and Finance. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Business-to-Business Marketing. The PDF will include all information unique to this page. Club - Marketing Association Northeastern Fund Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Succeeding in the Platform Economy. (3 Hours). (4 Hours). 310 Renaissance Park, The concentration embraces an approach that is analytical, creative, and practice oriented. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Driving Marketing Performance: Measure, Analyze, Profit. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Memory has become a central concept for analyzing problems of historical representation and identities. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. (4 Hours). Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. (4 Hours). Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. COMM6505. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. (4 Hours). Develops and refines skills in the art of sportscasting. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Posted: January 11, 2023. Attribute(s): NUpath Difference/Diversity, COMM2135. (4 Hours). Having conversations with others is among the things that humans do most. (4 Hours). The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Addresses the interdependent links between sports and communication. . (1-4 Hours). Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. COMM3320. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? MKTG4720. Principles of Organizational Communication. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Communication Studies | Communication Studies at Northeastern Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Boston, MA. COMM1231. Brian Manley | Assistant Director of Digital Platforms and Marketing. Marketing and Selling Innovation. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. (4 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Creating and Sustaining Customer Markets. (4 Hours). Integrated Marketing Communications - Medill - Northwestern University Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Opens New Window Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Family relationships are some of the most important and influential relationships in which people are involved. Please fill out the form below with your web request(s). Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. (3 Hours). Brand and Advertising Management. c.zangerl [@]northeastern.edu. (4 Hours). Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Faculty at Husky Communication | Northeastern University Rhetoric and Justice. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. (4 Hours). MKTG4510. (4 Hours). COMM2300. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Dan Mabery | Vice President for University Relations. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. myNortheastern Opens New Window, Privacy Policy (4 Hours). (4 Hours). Reviews contemporary issues and concerns. Special Topics in Communication Studies. Homepage - Northeastern University External Affairs Advanced Marketing Management. (4 Hours). About the Opportunity. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. (3 Hours). Communication and Quality of Life. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Crisis Communication and Image Management. Northeastern University Assistant Director Of Marketing And Public Relations Principles. (4 Hours). Course content may vary from term to term. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. COMM2200. Sex and Interpersonal Communication. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. (4 Hours). . COMM2900. Marketing research helps businesses know their customers and aids in business decision making. Boston, MA. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Tons of great salary information on Indeed.com Minimum of 3-5 years of professional experience in communications, marketing, or journalism. B2B and Strategic Sales. (4 Hours). Gaining Customer Insight. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. #Black Twitter and Black Digital Culture. Marketing Research. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Introduces students to the basic statistical concepts used by communication researchers. Explores the relationships between communication, social identity, and social inclusion. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. (4 Hours). Introduction to Marketing. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Studies the importance of customer insights to business success. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. (3 Hours). Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Bouv Marketing and Communications Web Request (4 Hours). COMM6320. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. COMM2700. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Sports Promotion in the 21st Century. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Surveys the field of communication studies. COMM3501. (3 Hours). According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Northeastern University - Wikipedia Associate Director - Marketing & Communications Job in Boston, MA at Research, Scholarship & Creative Practice. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. COMM2625. Encourages students to share and translate their findings for relevant academic and professional communities. COMM1000. COMM2991. Taught in London. Elements of Debate. (4 Hours). Customer-Centric Research Methods for Marketing. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. (4 Hours). | Introduces the process of planning, preparing, producing, and evaluating studio productions. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. NSU is where success begins. Focuses on theories of and approaches to the study of intercultural communication. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. (4 Hours). Communication and Inclusion. Strategic Communication Capstone. (1-4 Hours). Northeastern Illinois University appoints Christopher Childers its Introduces students to the College of Arts, Media and Design. (4 Hours). Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Communication Studies at Northeastern. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Northeastern University hiring Associate Director - Marketing Environmental Issues, Communication, and Media. Dating apps are more specific and numerous than ever. May be repeated once. Focuses on the entire sales effort. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Independent Study. Faculty & Staff - Northeastern CAMD Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Television Studio Production. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. COMM3230. | Digital Communication and Media - Bachelor's Degree Completion (4 Hours). Northeastern University. Introduces students to the landscape of mobile communication technologies. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Graduate Certificate in Marketing | Northeastern University - Center for the Arts.

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